Market research is crucial and it is the first step in the world of digital marketing. In market research, we identify who the competitors are and the strategies they employ. We also conduct in-depth research to know why some competitors' websites rank high on search engines and why others' don't, what strategies are working in your market and what are those not working, what type of backlinks and content are most effective in your niche, etc.

So, this gives us a robust understanding of your market and niche, and consequently, we know better what we need to do to make the website rank on the first page of the search engines.

These are the questions we ask and analyze in market research:

1. Who are the competitors?
2. Who are the most successful competitors?
3. Why are they successful with their SEO strategy?
4. What are the types of content produced by the competitors?
5. What type of backlinks are effective?
6. What are the competitors' on-page & off-page strategies?
7. What are their keyword and ranking success?

Keyword research is the most indispensable aspect of SEO and it can be likened to be the backbone of SEO campaigns. For an SEO strategy or campaign to yield the desired result, meticulous keyword research must be done. Wrong keywords, extremely high competitive keywords, keywords with low search volume, etc are some of the things that may frustrate the success of an SEO campaign. Hence, the need for efficient keyword research.

In keyword research, we will find all the relevant, profitable keywords with decent search volume and low to moderate competition levels.

What we look out for in keyword research are:

• All Relevant keywords
• Search Volume
• CPC
• KD Score
• Competitors' most
• profitable Keywords
• Easy-to-rank keywords
• Gauge manual competition of keywords.

To have an idea of how competitive a keyword is to rank on top of Google's first page, we analyze all the on-page and off-page elements of five top-ranking websites for the desired keyword. This process helps us understand how perfectly written are the content of the competitors, based on the targeted keywords; and also understand the competitors' backlinks.

So, with our thorough competitor analysis, we can prepare an effective on-page and off-page strategy for our desired keyword.

What we find out in our competitor analysis:

[A] We find our direct competitors for your specific keywords.

[B] Do Analysis, What they have done on On-Page & Off-page.

Well-written content is a sine-qua-non for a website to rank high on the search engines. This underlines the importance of proper content analysis. Here in the content development process, we prioritize our keywords and conduct exhaustive content analysis of top-ranking content for our desired keywords; and with the sky scrapper technique, we will create better and more in-depth content than that of the competitors'.

In content planning, we will carefully create an effective, custom-tailored content plan and our team of skilled writers would start weaving words together to produce excellent content. We also have expert designers on stand-by to craft website graphics and designs.

Things we do in content development:

• Content Audit
• Content Analysis
• Content Planning
• Create top-notch content
• Give Final Touch and Publish content

On-page optimization is a pivotal element of SEO. A well-optimized on-page elements helps search engines to understand what the content is about, index and rank for relevant keywords. There are various elements that we optimize in on-page optimization. To help you drive the maximum organic result, we ensure meticulous on-page optimization and fix other related issues. Examples of on-page issues are missing meta description, unoptimized title, uncompressed heavy images, poor and thin content.

In on-page optimization, these are the elements we optimize:

• URL of the page
• Title of the page
• Meta description
• Heading
• Keywords
• Content
• Intent
• Internal incoming & outgoing links
• External links
• Images
• Alt Text
• User experience
• Schema

It is very important to always conduct SEO audits. It helps diagnose any latent technical issue that may hinder a website's visibility and also helps to maintain consistent visibility on the search engines. Some technical issues can frustrate website ranking. Examples are crawling and indexing issues such as improper use of the canonical tag, important pages by mistake blocked by robots.txt, orphan pages, etc.

In SEO Audit, we will conduct a comprehensive in-depth SEO audit with reliable and leading-edge software like site bulb, screaming frog, search console, etc. We will also manually identify all crawling, indexing, on-page, security, performance, and other related issues. We prepare reports in instances where we detect issues, proffer how they will be fixed, and commence fixing them.

In SEO audit, we look out for and fix more than 300 issues. These include:

1. Crawling and Indexing issues (Examples: Pages blocked in robots.txt, wrong use of canonical tag)
2. Links-related issues (Examples: Orphan pages)
3. On-page issues (Examples: Missing Title, Multi h1 tag, Duplicate Headings)
4. Redirections (Examples: 3xx Redirection, Redirection Chain, Redirection to 4xx Page)
5. Internal and external links(Examples: Broken links, Mixed Content)
6. Analytics issues (Examples: Page with high bounce rate, Broken page receiving traffic)
7. Performance-Based issues (Examples: Low server response time, Site speed load time)
7. User Experience (Examples: Thin content, Poor design, Text too small)
8. Security Related issues (Examples: SSL not installed, internal HTTP URLs)
9. Duplicate Content (Examples: Duplicate content, Similar content)
10. Backlink Audit (Examples: If Needed- Toxic irrelevant blog comment)

Backlinks are the most important aspect of off-page SEO and they are equally an integral part of the Google algorithm. Google gauge how valuable a website is by checking the backlinks. So, linkbuilding can make or break a website, depending. If properly done, it will help the website rank high, while it will harm the website if badly done.

In the link-building process, we will conduct a backlink audit where we first analyze all the backlinks on your website; and then identify and remove or disallow links with the use of the Google disallow tool. Also, we analyze the backlinks of the most successful competitors to glean the type of links that are effective in a particular niche, and consequently adapt them to build a link strategy that outranks the competitors.

Lastly, we start building high-quality, relevant links on real websites with traffic, using outreaching and several other link building techniques like creating drinkable assets.

Things We do in our linkbuilding process:

Backlink audit and removal of toxic links
Analysis of competitor backlinks
Build Backlinks Strategy.
Build backlinks on real websites by using advanced linkbuilding tactics.

This is the last process in our comprehensive SEO services. It is important to record and track the progress of our SEO strategy. In this stage, we will organize all the information about the SEO actions we took for our client. We also give detailed, clear, organized, and transparent reports of every service we provide.

For efficient and seamless project management, we have a dashboard/system.

The things we track, record and report:

Every action we took for SEO
Planning
Project management
Tracking of traffic
Tracking of keyword movement